I hope this letter finds you, your team, and your loved ones well. We know the difficulties and uncertainties that are happening worldwide due to the coronavirus pandemic and we at Digo Hispanic Media, first and foremost, hope for the safety and well-being of our clients and colleagues, and their loved ones. We all face new personal and business challenges during this difficult period of time.
Despite the challenges we face, Digo is more than committed to helping our clients during this time. While ensuring the safety of our employees, we are an available business, as usual, to support you and continue to give you the service you deserve. Our entire team is connected and accessible during this time and ready to service our clients and partners.
How has consumer behavior changed during this time of crisis?
We know that the next few weeks will require adjustments in business strategies. As more and more consumers are forced to stay indoors because of the crisis, they are consuming more media. A recent study by Nielsen found that staying put in our homes can lead to an almost 60% increase in our media consumption. Americans are already spending almost 12 hours a day with media platforms according to the most recent Nielsen Total Audience Report. We at Digo are prepared to assist our clients during this period of adjustment and optimization as our new reality settles in.
U.S. Hispanics are not getting all of the information they need.
As an owned and operated audience network, we are taking our responsibility as a news source with utmost importance. We recognize that we are an important source of information for the U.S. Hispanic community to get updates and information about the pandemic. A recent Associated Press report noted that reports and updates on the coronavirus are predominantly done in English, potentially not reaching millions of Spanish dominant people who are not proficient in English. Thomas Saenz, President of the Mexican American Legal Defense and Educational Fund, said that “the lack of bilingual material sort of exacerbates some of those issues that create uneven access to information and services.” With this in mind, we at Digo are making sure our audience continues to get accurate updates and information and we see this as our most important responsibility during this crisis.
How can Digo help?
With a network with access to over 16 million Hispanics in the U.S. from the leading media companies in LATAM, we have decided during this period to provide additional support to our clients. We can offer translation and copy creation services for any display banner or video pre-roll units at no additional charge. We want to ensure that your message resonates and connects with the diaspora and multigenerational communities.
Although these are uncertain times, you can be well assured that Digo Hispanic Media is here to help you in whatever way you need. If you need help during this transition to our new reality or have any questions or concerns, please reach out to us and we will help you in any way we can.
All the best,