“Marketing is changing, and businesses must look to non-traditional means to promote their goods while building brand loyalty. The world is undergoing a digital evolution, and as new technologies create more personalized immersive experiences, businesses must be open to engaging consumers with consistent, well-thought-out strategies connecting physical and digital spaces. It is not a secret that marketing professionals are now looking to these digital tools to reach desired demographics better.”
– Renzo Ferro, VP of Account Services & Operations at Latin2Latin + Communications (L2L)
We know that African Americans, Hispanics and younger generations are handling this new technological era with ease. This doesn’t mean that business owners who don’t fall under these categories should despair. They should, however, look to consultative marketing and digital firms that are evolving with the times and can offer solutions and strategies that are consistent with this new digital era.
– Augusto Romano, CEO of Digo