HISPANIC PENETRATIONIN THE UNITED STATES:
The Hispanic population in the U.S. reaches 60M. The vast majority of them are U.S. citizens (79%).
Among groups with populations above 1 million, Dominicans and Guatemalans had the fastest growth since 2010. Their populations grew by 37% and 30%, respectively, from 2010 to 2017. Puerto Ricans, the second-largest origin group, saw their population in the 50 states and the District of Columbia jump by 20%, to 5.6 million in 2017.
Is now the most significant minority group for the U.S. economy, accounting for:
- 18% – (60 million people) of the overall population.
- 23% – Spanish Dominant, or immigrants and first-generation Americans.
- 31% – Bicultural, or first and second-generation Americans.
- 46% – US Dominant, or second-generation and subsequent generations.
Spanish Dominants & Biculturals represent 54% of the U.S. Hispanic population. Hundreds of advertisers, agencies, and Trading Desks in the U.S. are constantly and actively seeking to reach these audiences. Last year they invested more than 9 billion dollars, of which 2 billion dollars went to digital advertising.
By entrusting your U.S. advertising inventory to DHN, you will see a significant increase in your effective CPM in this market. Your sites and inventory will be presented and included in RFPs from Advertisers, Agencies, and Trading Desks. We will work with all the layers of monetization, including Open Auction, to optimize performance of your entire U.S. advertising inventory.
Digo Hispanic Network (DHN) sits front and center with advertisers, agencies, & trading desks with an exclusive sales team based in NYC and MIA. We showcase your inventory in all of our marketing & commercial efforts.
Publisher Centric Approach takes advantage of DIGO’s Sales & Marketing efforts for your brand and the Programmatic expertise for better monetization.
Prioritized optimization and management of your advertising sales across all channels.
Leverage the value of your Premium inventory and USH Audience with our holistic solutions from direct and programmatic sales to our top tier Open Market monetization model.
Showcase inventory and audiences in a manner that is accessible and desirable to buyers in DSPs, bringing all publishers’ media kits into a one-stop shop in all programmatic platforms.