Solutions For Publishers
WE’VE GOT A MONETIZATION STRATEGY FOR YOUR U.S. TRAFFIC AND HISPANIC AUDIENCES
Direct access to Major Brands, Agencies, and TD’s in USH Market.
THE U.S. HISPANIC MARKET
USH is now the most significant minority group for the U.S. economy, accounting for:
- 18% – (58 million people) of the overall population.
- 23% – Spanish Dominant, or immigrants and first-generation Americans.
- 31% – Bicultural, or first and second-generation Americans.
- 46% – US Dominant, or second-generation and subsequent generations.
Spanish Dominants & Biculturals represent 54% of the U.S. Hispanic population. Hundreds of advertisers, agencies, and Trading Desks in the U.S. are constantly and actively seeking to reach these audiences. Last year they invested more than 9 billion dollars, of which 2 billion dollars went to digital advertising.
OUR UNIQUE VALUE PROPOSITION
PUBLISHER CENTRIC APPROACH
By entrusting your U.S. advertising inventory to DHM, you will see a significant increase in your effective CPM in this market. Your sites and inventory will be presented and included in RFPs from Advertisers, Agencies, and Trading Desks, while prominently showcasing your marketing efforts. We will work with all the layers of monetization, including Open Auction, to optimize performance of your entire U.S. advertising inventory.
A SERIES OF SERVICES THAT MAXIMIZES THE VALUE OF THE PUBLISHER’S DIGITAL ASSETS
WHY DIGO?
DHM will sit front & center with advertisers, agencies, & trading desks with an exclusive sales team based in NYC and MIA. We will showcase your inventory in all of our marketing & commercial efforts.
UNIQUE PUBLISHER CENTRIC APPROACH
Publisher Centric Approach takes advantage of DIGO’s Sales & Marketing efforts for your brand and the Programmatic expertise for better monetization.
FUTURE PROOFING YOUR BUSINESS FOR PROGRAMMATIC.
Prioritized optimization and management of your advertising sales across all channels.
STREAMLINE SERVICES TO MAXIMIZE THE VALUE OF YOUR DIGITAL ASSETS.
Leverage the value of your Premium inventory and USH Audience with our holistic solutions from direct and programmatic sales to our top tier Open Market monetization model.
MONETIZATION SOLUTIONS ACROSS ALL CHANNELS AND FORMATS.
Showcase inventory and audiences in a manner that is accessible and desirable to buyers in DSPs, bringing all publishers’ media kits into a one stop shop in all programmatic platforms.
