SOLUTIONS FOR

PUBLISHERS

We’ve got a monetization strategy for your U.S. traffic and hispanic audiences.

SOLUTIONS FOR

PUBLISHERS

We’ve got a monetization strategy for your U.S. traffic and hispanic audiences.

HISPANIC PENETRATION
IN THE UNITED STATES:

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60M

The Hispanic population in the U.S. reaches 60M.
The vast majority of them are U.S. citizens (79%).

Among groups with populations above 1 million, Dominicans and Guatemalans had the fastest growth since 2010. Their populations grew by 37% and 30%, respectively, from 2010 to 2017. Puerto Ricans, the second-largest origin group, saw their population in the 50 states and the District of Columbia jump by 20%, to 5.6 million in 2017.

HISPANIC PENETRATION
IN THE UNITED STATES:

60M

The Hispanic population in the U.S. reaches 60M. The vast majority of them are U.S. citizens (79%).

Among groups with populations above 1 million, Dominicans and Guatemalans had the fastest growth since 2010. Their populations grew by 37% and 30%, respectively, from 2010 to 2017. Puerto Ricans, the second-largest origin group, saw their population in the 50 states and the District of Columbia jump by 20%, to 5.6 million in 2017.

THE U.S. HISPANIC MARKET

Is now the most significant minority group for the U.S. economy, accounting for:

  • 18% – (60 million people) of the overall population.
  • 23% – Spanish Dominant, or immigrants and first-generation Americans.
  • 31% – Bicultural, or first and second-generation Americans.
  • 46%US Dominant, or second-generation and subsequent generations.

Spanish Dominants & Biculturals represent 54% of the U.S. Hispanic population. Hundreds of advertisers, agencies, and Trading Desks in the U.S. are constantly and actively seeking to reach these audiences. Last year they invested more than 9 billion dollars, of which 2 billion dollars went to digital advertising.

WHAT MAKES US

UNIQUE

WHAT MAKES US

UNIQUE

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OUR UNIQUE VALUE PROPOSITION

PUBLISHER CENTRIC BUSINESS MODEL

By entrusting your U.S. advertising inventory to DHN, you will see a significant increase in your effective CPM in this market. Your sites and inventory will be presented and included in RFPs from Advertisers, Agencies, and Trading Desks. We will work with all the layers of monetization, including Open Auction, to optimize performance of your entire U.S. advertising inventory.

More benefits

A COMPLETE MONETIZATION SOLUTION:
MULTI FORMAT, MULTI SCREEN, MULTI CHANNEL

  • Direct access to Major Brands, Agencies, and TD’s in USH Market.
  • Direct Sales team for Premium Publishers’ Inventory and audiences.
  • Get access to Premium Programmatic Deals
  • Our marketing efforts promote our affiliates’ brand assets and audiences.
  • A very exclusive and short list of Premium Publishers.
  • Built in technologies to maximize publisher’s revenues.
  • Ability to plug in Publishers to various exchanges and advertisers.

WHY DIGO?

Digo Hispanic Network (DHN) sits front and center with advertisers, agencies, & trading desks with an exclusive sales team based in NYC and MIA. We showcase your inventory in all of our marketing & commercial efforts.

UNIQUE PUBLISHER CENTRIC APPROACH

Publisher Centric Approach takes advantage of DIGO’s Sales & Marketing efforts for your brand and the Programmatic expertise for better monetization.

FUTURE PROOFING YOUR BUSINESS FOR PROGRAMMATIC.

Prioritized optimization and management of your advertising sales across all channels.

STREAMLINE SERVICES TO MAXIMIZE THE VALUE OF YOUR DIGITAL ASSETS.

Leverage the value of your Premium inventory and USH Audience with our holistic solutions from direct and programmatic sales to our top tier Open Market monetization model.

MONETIZATION SOLUTIONS ACROSS ALL CHANNELS AND FORMATS.

Showcase inventory and audiences in a manner that is accessible and desirable to buyers in DSPs, bringing all publishers’ media kits into a one-stop shop in all programmatic platforms.

WANT TO KNOW IF YOU

MAKE THE CUT

FOR OUR NETWORK?

WANT TO KNOW IF YOU

MAKE THE CUT

FOR OUR NETWORK?

Some of our Partners and Affiliate Sites

READY TO JOIN

Want direct access to Major Brands, Agencies, and TD’s in USH Market?